SOFT GALLERY is one of my all time favorite brands. I really enjoy everything about this clothing line- the muted colors, the prints and embroideries of course, the art collaborations. Pay close attention to the little details, the pleats, the gathering, the uneven stripes, those are the elements that make this line so special. I also think it's great that they have added some basic styles to their collections, making mixing and matching a breeze.
I can't tell how much I love the boys selection, maybe even more than the girls! That is usually the case... I have a hard time resisting both actually. Did you know they have a woman's line too. Too cool!