The past week has been absolutely crazy busy for me- as you might already know I was in New York City for both Playtime and ENK, checking out all the Fall 2013 children's collections. I am still in the process of organising my thoughts and should have a post for you shortly.
One of the highlights of my trip was getting to visit the J.Crew Offices and meeting the wonderful designers behind Crewcuts. I really enjoyed working on the Pinterest collaboration and it was nice to finally meet everyone. It was such a pleasure chatting with Laura and finding more about what goes on and how the creative team works, it was all truly inspiring.
How fitting, Crewcuts just launched their first film entiled "Crewcuts Quiz", I though I'd share it with you today.
Here's a little description...
We started crewcuts by J.Crew to create clothes that moms and dads (and grandparents) get excited about and want to invest in and, most important, that kids actually want to wear. In our world, color is king. We specialize in creating favorite colors. Sea Glass, Vibrant Fuschia, Lime Sorbet. Each one of our extra-bright, can’t–find-anywhere-else shades is imagined by our designers in NYC. In the film, a few of our littlest (and cutest) friends—whose moms and dads work at J.Crew—have fun with pronunciating our spring colors…
You can check out the Video on the J Crew website as well!
If you hadn't had a chance to check out the J.Crew pinterest board "The Small Stuff'"- the one I collaborated with, you should! I think you'll really enjoy it!